Leenarts has overseen the styling of each conveyance the marque presently sells successful the portion and is present starring a ground-up overhaul of its established conventions. All Ford rider cars volition present beryllium categorised according to 4 caller plan pillars introduced nether the ‘Adventurous Spirit’ banner. There’s ‘Ultimate Outdoor’ for hardcore off-roaders similar the Bronco; ‘Wild Performance’ for the Mustang and its sporting siblings; ‘Urban Escape’ for the city-focused Puma; and ‘Active Adventure’ for household SUVs specified arsenic the Kuga and the Explorer. Ford is keen to emphasise the quality betwixt this caller car and the existing Explorer, a overmuch larger US-focused SUV that volition beryllium withdrawn from merchantability successful Europe successful the coming months.
Leenarts told Autocar that portion the caller Explorer is simply a markedly antithetic proposition from its namesake, it is important that it embodies the aforesaid character: “I deliberation it’s not a astonishment that it is the archetypal car successful our adventurous spirit. It has a marketplace positioning that truly helps america get crossed that adventurous way.” He added that Ford volition look to redeploy different historical nameplates, attaching connotations of the firm’s practice to bold caller products. “I deliberation successful general, the nationalist loves that we are bringing nameplates to caller territories,” helium said.
“That’s the goal. You tin grow those nameplates successful a overmuch much originative way, taking relationship of the needs of the customer. “And frankly, the Mustang tin bash it, we proved that the Explorer tin bash it, and determination are a mates of different nameplates that are coming up that we consciousness that tin grow on…” However, helium stopped abbreviated of naming immoderate circumstantial nameplates for revival. Proportionally, the caller Explorer’s minimalist, upright two-box silhouette makes it an evident narration of the blocky Explorer and Ford’s different US-market icons, the Bronco and F-150, but the plan squad person utilized “all the tricks successful the book”, according to elder decorator Liviu Tudoran, to guarantee it is some arsenic aerodynamically businesslike and internally spacious arsenic possible.
According to the car’s designers, its bluff beforehand extremity with the larger caller logo, the beltline that wraps astir the full car, the ‘generous’ instrumentality arches and the floating extortion with contrasting achromatic A-pillars are immoderate of its defining features. The designers are besides keen to emphasise that portion the Explorer represents a departure from the established conventions of Ford design, aboriginal models volition not travel a ‘Russian doll’ attack successful adopting the aforesaid cues and proportions. “Each car volition person its ain unsocial character,” said Demkiw. Boosting interior abstraction compared with same-sized ICE propositions was a precedence for the plan team, who tout the level level and modularity of the MEB level arsenic allowing the Explorer to connection ‘large car’ qualities successful a comparatively compact footprint.